My Cake
PROJECT
LINKS
How We Helped Confectioners Manage Their Business and Increase Revenue with a Mobile App
A CRM system in the form of a mobile app for confectioners. Created by the founders of the online school Cake School.
13 000
USERS
How It All Started
We often work with clients who have a great idea but no clear understanding of how to bring it to life. And that’s completely normal. We always say: "Your job is to know WHAT you want to change. Ours is to figure out HOW to make it happen."
That’s exactly how it was with Cake School. But it’s not just a culinary school — it’s a community where people learn to create delicious, beautiful desserts and, most importantly, build their own confectionery business from the ground up. Their students are creative, passionate individuals who are just starting their entrepreneurial journey. They know how to bake amazing cakes, but struggle when it comes to tracking orders, planning their schedule, or managing finances.
As is often the case with small businesses, many processes were handled on the fly. Some jotted down orders in a notebook, others tracked income in a spreadsheet, and some simply kept everything in their heads. This led to missed orders, unclear finances, stress, and a constant feeling that the business was running them — not the other way around.
That’s how this project began. From the start, it felt real, alive, and genuinely meaningful.
We often work with clients who have a great idea but no clear understanding of how to bring it to life. And that’s completely normal. We always say: "Your job is to know WHAT you want to change. Ours is to figure out HOW to make it happen."
That’s exactly how it was with Cake School. But it’s not just a culinary school — it’s a community where people learn to create delicious, beautiful desserts and, most importantly, build their own confectionery business from the ground up. Their students are creative, passionate individuals who are just starting their entrepreneurial journey. They know how to bake amazing cakes, but struggle when it comes to tracking orders, planning their schedule, or managing finances.
As is often the case with small businesses, many processes were handled on the fly. Some jotted down orders in a notebook, others tracked income in a spreadsheet, and some simply kept everything in their heads. This led to missed orders, unclear finances, stress, and a constant feeling that the business was running them — not the other way around.
That’s how this project began. From the start, it felt real, alive, and genuinely meaningful.
- Alena SakharovaCo-founder Cake School and MyCake
Our students can work wonders with sugar and chocolate, but they get lost when it comes to spreadsheets, bookkeeping, and planning. We want to help them with that — to create something that truly works.
Developer: Appfyl is a team of highly qualified professionals specializing in creating «turnkey» mobile applications for a wide variety of tasks. More than 50 successfully implemented projects have been completed. Each project is not only unique, but also safe, as well as high-performance.
Customer: CakeSchool is one of the leading online schools for confectioners in the Russian and CIS markets, founded by chief pastry chef Alina Makarova, whose portfolio has more than 150,000 customers.
Customer: CakeSchool is one of the leading online schools for confectioners in the Russian and CIS markets, founded by chief pastry chef Alina Makarova, whose portfolio has more than 150,000 customers.
Why is this project important — and why did it inspire us?
We don’t just write code. We solve real business problems. And it’s especially rewarding to work on products that make someone’s life easier, free up time, and let people focus on what they love — without the extra headache.
The My Cake project is about:
We immediately saw that this wasn’t just a request for “a calendar app.”
It was a story about people who create beauty with their hands and hearts.
And they deserve a high-quality digital tool that supports them.
We don’t just write code. We solve real business problems. And it’s especially rewarding to work on products that make someone’s life easier, free up time, and let people focus on what they love — without the extra headache.
The My Cake project is about:
- Support for aspiring entrepreneurs
- Automation that truly saves time
- Attention to detail
- Aesthetics and simplicity
- And most importantly — humanity
We immediately saw that this wasn’t just a request for “a calendar app.”
It was a story about people who create beauty with their hands and hearts.
And they deserve a high-quality digital tool that supports them.
How We Built the Project: From Idea to Release
1. Research. First we listen, then we design
The entire development process didn’t start with wireframes or code — it started with conversations.
We spoke with graduates of Cake_School, gathering real cases: how they manage orders, what apps they’ve tried, what didn’t work for them, and why certain things felt inconvenient. We didn’t impose our own vision — we absorbed theirs.
That gave us a clear picture of which features were truly needed and which ones would just get in the way.
For example, we found out:
2. We designed a user journey map
We created a user journey map — outlining how users would interact with the app at every stage: from their first login to regular use.
This helped us build a logical and intuitive interface structure.
We identified 3 key principles to guide the design process:
3. Design. Clear, beautiful, and heartfelt
Design was especially important. We knew our users are visual thinkers. They care about how things feel — it has to be pleasant, beautiful, and not overwhelming. We chose a calm color palette, modern typography, and well-thought-out screen layouts. We paid attention to everything: from animations to icons. All to create an experience users would want to come back to.
1. Research. First we listen, then we design
The entire development process didn’t start with wireframes or code — it started with conversations.
We spoke with graduates of Cake_School, gathering real cases: how they manage orders, what apps they’ve tried, what didn’t work for them, and why certain things felt inconvenient. We didn’t impose our own vision — we absorbed theirs.
That gave us a clear picture of which features were truly needed and which ones would just get in the way.
For example, we found out:
- Most manage orders through social media, messengers, notes, or a notebook
- Almost no one tracks their finances systematically
- Many forget important dates — and lose clients
- Everyone wants “something simple, like a calendar, but that also shows how much I’ve earned”
2. We designed a user journey map
We created a user journey map — outlining how users would interact with the app at every stage: from their first login to regular use.
This helped us build a logical and intuitive interface structure.
We identified 3 key principles to guide the design process:
- No clutter — only essential features, only important information
- Intuitive visual structure — income, expenses, and reminders should be clear at a glance
- Accessibility for everyone — even for users downloading an app for the first time and afraid to “tap the wrong thing”
3. Design. Clear, beautiful, and heartfelt
Design was especially important. We knew our users are visual thinkers. They care about how things feel — it has to be pleasant, beautiful, and not overwhelming. We chose a calm color palette, modern typography, and well-thought-out screen layouts. We paid attention to everything: from animations to icons. All to create an experience users would want to come back to.
Results
After launching the My Cake app and continuously improving it based on user feedback, we saw concrete, measurable results — not just in numbers, but in how the daily lives of users changed.
1. A More Organized Workflow
The app helped bring order to the business. Confectioners no longer get lost in orders, messages, spreadsheets, or notebooks. Now everything — from client data to finances and calendars — is in one place. This brought structure to their daily work and significantly reduced mistakes.
Result: the number of forgotten or overdue orders dropped to almost zero. Users say it’s the first time they’ve truly been able to trust their schedule.
2. Increased Revenue
We added features to set financial goals and track progress. This encouraged users to take a more thoughtful approach to their work — to analyze and plan. For many, it was the first time they had a clear visual picture of their finances.
Result: users who actively used the goal-setting and finance tracking tools saw their income grow by 20–35% within the first 2–3 months. This came from increased productivity, fewer errors, and better understanding of which orders were profitable.
3. Time Savings
Order automation, reminders, calendar integration, and a simple bookkeeping system saved entrepreneurs a huge amount of time. No more manually calculating orders, looking for clients, or remembering birthdays — the app does it all for them.
Result: up to 10 hours saved per week on routine tasks. Confectioners now use this time for creativity, learning, or expanding their business.
4. Confidence and Peace of Mind
Client work became organized, transparent, and predictable. This lowered stress levels and boosted confidence for new entrepreneurs. No more relying on memory or “gut feeling” — now everything is under control.
Result: users say their business is no longer a source of anxiety. Instead, they feel in control — and ready to grow.
5. A New Habit: Thinking Like an Entrepreneur
For many users, the app became an entry point into structured thinking. They started tracking numbers, analyzing, and making forecasts — things they had never done before. This shifted their mindset from a “baking hobby” to a full-fledged business.
Result: not only did revenue grow, but so did awareness — users started thinking strategically, planning ahead, and scaling up.
After launching the My Cake app and continuously improving it based on user feedback, we saw concrete, measurable results — not just in numbers, but in how the daily lives of users changed.
1. A More Organized Workflow
The app helped bring order to the business. Confectioners no longer get lost in orders, messages, spreadsheets, or notebooks. Now everything — from client data to finances and calendars — is in one place. This brought structure to their daily work and significantly reduced mistakes.
Result: the number of forgotten or overdue orders dropped to almost zero. Users say it’s the first time they’ve truly been able to trust their schedule.
2. Increased Revenue
We added features to set financial goals and track progress. This encouraged users to take a more thoughtful approach to their work — to analyze and plan. For many, it was the first time they had a clear visual picture of their finances.
Result: users who actively used the goal-setting and finance tracking tools saw their income grow by 20–35% within the first 2–3 months. This came from increased productivity, fewer errors, and better understanding of which orders were profitable.
3. Time Savings
Order automation, reminders, calendar integration, and a simple bookkeeping system saved entrepreneurs a huge amount of time. No more manually calculating orders, looking for clients, or remembering birthdays — the app does it all for them.
Result: up to 10 hours saved per week on routine tasks. Confectioners now use this time for creativity, learning, or expanding their business.
4. Confidence and Peace of Mind
Client work became organized, transparent, and predictable. This lowered stress levels and boosted confidence for new entrepreneurs. No more relying on memory or “gut feeling” — now everything is under control.
Result: users say their business is no longer a source of anxiety. Instead, they feel in control — and ready to grow.
5. A New Habit: Thinking Like an Entrepreneur
For many users, the app became an entry point into structured thinking. They started tracking numbers, analyzing, and making forecasts — things they had never done before. This shifted their mindset from a “baking hobby” to a full-fledged business.
Result: not only did revenue grow, but so did awareness — users started thinking strategically, planning ahead, and scaling up.
Conclusion
The My Cake project is more than just an app. It’s a story of how technology can help creative people become confident entrepreneurs. It’s an example of how a digital product can feel warm, alive, and truly useful.
Want the same?
If you're planning to build your own app — for education, sales, services, or internal automation — we’re here to help. First, we’ll understand why you need it. Then we’ll help shape the idea. And finally, we’ll turn it into a working product that both you and your users will be proud of.
Appfyl — we don’t just build apps. We create tools that work.
The My Cake project is more than just an app. It’s a story of how technology can help creative people become confident entrepreneurs. It’s an example of how a digital product can feel warm, alive, and truly useful.
Want the same?
If you're planning to build your own app — for education, sales, services, or internal automation — we’re here to help. First, we’ll understand why you need it. Then we’ll help shape the idea. And finally, we’ll turn it into a working product that both you and your users will be proud of.
Appfyl — we don’t just build apps. We create tools that work.
Get in touch!
If you have any questions or want to leave your development in the hands of professionals, feel free to submit your request.